Morning Musume (???????), currently known as Morning Musume '17 (???????'17), is a Japanese all female J-Pop group and the core group under the more expansive Hello! Project (H!P for short). Formed in 1997 when the producer of the band, Tsunku, challenged the 5 runner-ups of a TV competition, where they competed to become the lead singer of Sharan Q, to sell 50,000 copies of their demo single "Ai no Tane" in 5 days. They were successful and the reward was to be fully produced as their own act by producer Tsunku.