The PINE*am name comes from the artful reassembly of bits and pieces of the band members' anglicized surnames. It is also an epigram for the band's modus operandi: Playing Intense Neutral Electronica ad nauseAM. Unfortunately, the M.O. only tells half the story. Here is the rest: To those lucky enough to witness it, PINE*am's performance at SXSW 2004 heralds a new era in Japanese-American musical relations. Fans and festival badge-carrying passers-by alike shout for, praise, hug and high-five the band.